Elba to Star In Ghetto Cowboy
Ghetto Cowboy, based on North Philadelphia’s Fletcher Street Riding Club, will be filming in Phildelphia from Aug. 5 to Aug. 30. Elba will star in the film, as well as coproduce alongside Philly native and Empire creator Lee Daniels.
Ricky Staub, Director, cowrote the script with business partner Dan Walser, Ghetto Cowboy is based on author Greg Neri’s award-winning novel
Cole, a young Philly transplant who comes to the city by way of Detroit to live with his estranged father (who will reportedly be played by Elba in the film), and discovers urban horseback riding once he arrives.
Local filming for Ghetto Cowboy has been a long time coming. The film, initially announced last year, when a Neighborhood Film spokesperson told The Inquirer that filming in Philadelphia “would be the plan.” The GPFO, meanwhile, said that it would be “impossible to replicate North Philly elsewhere.”
Staub, who grew up in Chadds Ford, launched Neighborhood Film in 2011 after working as an executive assistant for Sam Mercer, who co-produced many of M. Night Shyamalan’s films. At the time, he was “having a midlife crisis — at 24,” as he told the Philadelphia Citizen back in 2015. Since then, the company has created commercials for companies including Nike, Anthropologie, and Coca-Cola. Ghetto Cowboy will be Staub’s